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TagPop x The Latitude Project

Posted by Alanna Tynan on

We are so happy to announce that TagPop will be supporting our global clean water initiatives through their Earth Day campaign! 

When we think of pollution, the oil-industry makes sense to us. We have read about it in the news, seen the disturbing images, and heard the debate amongst friends and politicians for years. Through all the glitter and glam, it’s harder to imagine the connection between fashion and pollution. But, coming in just behind the nasty oil industry, fashion is the second largest polluter in the world.

“Water is a big part of the problem: Cotton is a thirsty plant. Textile manufacturers use a lot of water, and the vast amounts of waste water they discharge are contaminated with bleaches, solvents, acids, alkalis, dyes, inks, resins, softeners and fluorocarbons.” - The Washington Post

If you live in North America, you may understand water to be the pristine, life-giving liquid that flows from a tap that we control at our convenience. For people in other parts of the world, attaining water can take hours, days, and every drop is treated like liquid gold. 738 million people do not have access to clean water. They carry the burden of the environmental damage that is caused by industries such as oil and fashion.

The Latitude Project works with rural communities throughout Latin America to build solutions that break the cycle of poverty.  Access to clean water is pivotal and life-changing: it means education, empowerment, improved health, and increased income. The impact that the fashion industry has on clean water is disturbingly muffled, but as the second largest polluter in the world, there are endless areas where we can imagine a better way and redirect it’s force for good.

As consumers, let us remember that our everyday choices pay into either the problem or  the solution. Feeling powerless and turning a blind eye will only allow the problems to pursue. It is time, not to do less but to do more. By supporting conscious business, shopping second-hand, and finding new destinies for clothing that we might otherwise have sent into the waste stream, we are reshaping the future of fashion. This Earth Day weekend, remember that every time we spend a dollar, we cast a vote that empowers what we stand for. Every denim jacket and little black dress matters.

TagPop has committed to directing a donation for every order made on Earth Day to The Latitude Project’s clean water initiatives.

Shop TagPop this Earth Day weekend and help us make the world a better place.

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